TRAINING / WEBINARS

LOCAL BROADCAST SALES (LBS)  – Free Access for all SDBA Members

LBS 2nd Tuesday Webinars LBS offers Webinars every 2nd Tuesday of the month:

THE TEN MINUTE TRAINER NETWORK – Free Access for all SDBA Members 

You can stream the Ten-Minute Trainer Network on your phone, tablet, laptop and TV (iOS & Android). Download the app & register your account using the link

2024 UPCOMING WEBINARS:

June 20 – Understanding More About Your Listeners in The Connected Car!
Juan Galdamez; Sr. Director of roadcast Strategy & Development, Xperi

August 15 – A Conversation with the Congressional Broadcasters Caucus
Hosted by Nicole Gustafson; Sr. Vice President of Government Relations, NAB

September 19 – Seek to Resonate, Not Just to Be Seen:  Social Media + Video in 2024
Lori Lewis; Lori Lewis Media

October 17 – Psychological Safety in the Workplace, Binnu Palta Hill, Chief Diversity, Equity, and Inclusion Officer
Wisconsin School of Business, University of Wisconsin, Madison

November 21 – The Election is Over, What It Means for Broadcasters for 2025 and Beyond
Speaker TBD

ARCHIVES:

ELECTION COVERAGE DOWN THE BACKSTRETCH:  GET OFF THE TRACK – Recorded 5/16/24
Kevin Benz, I-Media Strategies

BREAKTHROUGH SALES:  Practical tips for creating a successful sales culture in your operation – Recorded 4/18/24
Steve Wexler, Leadership Coach, WEXL Coaching & Development

MEDIA HABITS OF STREAMERS – Recorded 1/18/24
Brian Allers, Sr. Vice President TVB;  The slide deck from the presentation is available here

AI’S ROLE, IMPACT AND FUTURE OF LOCAL BROADCASTING: A Conversation with the NAB – Recorded 2/15/24
Sam Matheny, Chief Technology Officer, NAB

ALL THINGS ABIP: A Deep Dive into the Alternative Broadcast Inspection Program – Recorded 3/21/24
Larry Wilkins, Director of Engineering Services, Alabama Broadcasters Association

RISING ABOVE SUMMIT  – Archive of recording January 24 & 25, 2024

POLITICAL ADVERTISING COMPLIANCE WEBINAR FOR BROADCASTERS
with David Oxenford & the FCC’s Bobby Baker, Gary Schonman and Sima Nilsson, 11/29/23

The slide deck from the webinar may be downloaded here:
https://www.michiganmedia.com/assets/pdf/State+Association+Political+Refresher+-+Nov+2023

A LOOK AHEAD AT THE 2024 ELECTIONS AND ISSUES
National Association of Broadcasters, 11/16/23

WOMEN IN LEADERSHIP:  BUILDING A DIVERSIFIED BROADCAST TEAM
Tammy Wellbrock, Girl Twin Solutions, LLC, 10/29/23

SAFE REPORTING SAVES LIVES – RECOMMENDATIONS FOR REPORTING ON SUICIDE, 9/21/23

CREATE VALUE AND URGENCY BY UNCOVERING THE WHOLE P.I.E.
L’areal Lipkins, Lipkins Consulting Group, 8/17/23

LEADING IN THE POST-PANDEMIC NEWSROOM, Kevin Benz, I-Media Strategies.  Recorded 7/20/23

7 TRAITS THAT SUPERCHARGE SOCIAL MEDIA ENGAGEMENT; HELP OTHERS FEEL A PART OF SOMETHING, Lori Lewis, President Lori Lewis Media.  Recorded 6/15/23

IT’S WHAT COMES OUT OF THE SPEAKER THAT COUNTS, with Larry Wilkins, CBPE, Director of Engineering Services, Alabama Broadcasters Association.  Recorded 5/18/23

HOW TO TURN A GREAT LOCAL BUSINESS INTO A GREAT LOCAL BRAND, Jeff Schmidt, Senior Vice President of Professional Development, Radio Advertising Bureau.
Recorded 4/20/23;  Slides may be downloaded here

EXTENDING YOUR CLIENT’S REACH WHILE GROWING YOUR STATION’S SHARE,
Elizabeth Bernberg, Senior Director of Business Development, AdCellerant
Recorded 3/16/23

ATSC 3.0 – “WHERE IT STAND AND WHERE IT’S GOING IN 2023 AND BEYOND” WITH MADELEINE NOLAND, PRESIDENT, ADVANCED TELEVISION SYSTEMS COMMITTEE.  Recorded 2/18/23

2023 RISING ABOVE:  A VIRTUAL SALES & MANAGMENT SUMMIT with Derron Steenbergen and Speed Marriott – ARCHIVE
     Recorded January 25 & 26, 2023

THE OPPORTUNITIES AHEAD – A BROADCAST VETERANS VIEW OF THE FUTURE – Recorded 1/19/23

MENTAL HEALTH SUPPORT FOR JOURNALISTS – SESSION 4 of 4-PART SERIES – Recorded 12/14/2022

MENTAL HEALTH SUPPORT FOR JOURNALISTS – Sessions 1 & 2 & 3 – Recorded 7/26/22,  8/24/22, and 9/27/22.    Password: HealthSupport222
Session 3 Powerpoint presentation can be downloaded here

CREATING A STATION ENVIRONMENT NO ONE WANTS TO LEAVE, Kevin Benz 
Recorded 10/20/22.

FROM INFLUENCE TO IMPACT:  PUTTING MORE POLITICAL AD DOLLARS ON YOUR BOOKS – Recorded 8/18/22

EAS REQUIREMENTS AND WHAT YOUR ENTIRE STAFF SHOULD KNOW ABOUT THE ALTERNATIVE BROADCAST INSPECTION PROGRAM (ABIP)
Recorded 7/21/22 – The Powerpoint presentation and sample station log can be downloaded here

HOW TO STAND OUT AMID MEDIA COMPETITION AND DIGITAL FRAGMENTATION – Recorded 6/16/22  

UNDERSTANDING AND MITIGATING UNCONSCIOUS BIAS IN OUR EVERYDAY LIVES Recorded 5/19/22  Webinar Slides

CONTENT BEYOND THE MIC:  EFFICIENT AND EFFECTIVE SYSTEMS  – recorded 4/21/2022
Webinar Slides

POLITICAL WEBINAR – recorded 2/24/2022
Webinar Slides  

HOW TO FIND 2022 ELECTION CAMPAIGN DOLLARS IN MY COMMUNITY – recorded 2/17/2022

TRENDS OF THE FUTURE NOW – WHAT EVERY BROADCASTER SHOULD KNOW FROM CES – recorded 1/20/2022

VIDEO STREAMING SUMMIT ARCHIVE – recorded 1/24/2022
A full one day video streaming conference that helps professional broadcasters develop and enhance their video streaming skills.    Video Streaming Summit One Pager

YOU’VE BEEN BREACHED:  THE WHAT, WHEN AND HOW OF RESPONDING TO A DATA SECURITY INCIDENT  – Access Passcode:  Lu%4?H5r

Description:

Presenter: Lisa Ellingson, Juris Doctor – Certified Information Privacy Professional/US of Winthrop & Weinstine.
Special Guest: Michael Smith – President & CEO of Bravo Mic Communications LLC in Las Cruces, New Mexico

The news reports come out seemingly daily – cyberattacks are on the rise, and media companies are beginning to count themselves among the targets. What are the risks for broadcasters, and how can your company protect itself against an attack? This webinar will educate you on what a data breach actually entails, when to respond, and how to protect your data before an attack occurs. You will come away with concrete steps to take to prevent a data breach, as well as insight into what you can do if one has occurred.

FIGHTING FAKES AND TRUTH DECAY – Poynter Institute – Recorded Jan 4, 2022

BATTLING BIAS – Poynter Institute – Recorded December 8, 2021

POWERFUL STORYTELLING (PART 1) – Poynter Institute – Recorded October 21, 2021

POWERFUL STORYTELLING (PART 2) – Poynter InstituteRecorded November 4, 2021

REPORTING ON DEATHS BY SUICIDE – Poynter Institute  – Recorded September 15, 2021

2022 RISING ABOVE SUMMIT ARCHIVE – recorded January 27 & 28, 2022
Featuring lessons from the best trainers in the business (Laurie Kahn, Chris Lytle, Bonnie Hagemann, Jamie Alpin, Jessica Jett-Hill, Joe Jordan, Derron Steenbergen, and Speed Marriott) Rising Above will be a day and a half live virtual training summit that will teach, coach, inspire and motivate your members to rise above the challenges of today’s sales environment

2021 RISING ABOVE:  A VIRTUAL SALES & MANAGMENT MEDIA SUMMIT – ARCHIVE
     Recorded January 27 & 28, 2021
Download Handouts:  Forward to Better – P1 Learning & Swagger Institute
Download Handouts:  Chris Lytle – Advanced Consulting Skills

A SERIES OF TIMELY TIPS AND COACHING FOR REAL WORLD JOURNALISM
     with Kevin Benz.

    Beating Burnout: Managing mental health in crisis – Recorded 1/28/2021
    Context in Crisis: Making the right call in crisis and breaking news coverage – Recorded 2/25/2021
    Covering Law Enforcement: Being fair and holding accountable – Recorded 3/18/2021

REMOTE NEEDS ANALYSIS WEBINAR BY MATT SUNSHINE – ARCHIVE
Recorded 1/6/2021                 DOWNLOAD PDF SLIDES

FROM INFLUENCE TO IMPACT: CRISIS LEADERSHIP FOR TODAY AND TOMORROW
    with Mark Levy.                Recorded 5/19/2020