Digital Producer



The Digital Distribution Producer helps to develop and implement a plan to generate inbound traffic from external sources and communicate our brand identity. The producer is the primary advocate for growing and directing off-platform participation among the editorial group. This person must be highly motivated with an ability to focus and re-focus on a changing target. The candidate should understand nuances in tone for different audiences and brand identities — sounding fun where able and respectful when required.

Vacancy Type:  Full Time

Date Posted:  4/18/2024

Closing Date:  9/30/2024

City:  Sioux Falls – 57104

State:  South Dakota



·         Develops and implements social media strategy across all products

·         Manages social media accounts with understanding of each unique audience

·         Executes on growing local newsletter strategy while tailoring tone to local needs

·         Utilizes third-party tools to manage social posts across multiple accounts

·         Observes SEO trends and provides feedback to reporters and producers

·         Sends app alerts and desktop notifications timed for maximum reach

·         Communicates regularly with other newsrooms to leverage unique offerings


·         2 years of experience as a social media producer

·         Clever headline/social post writer that gets readers to click

·         Ability to moderate tone voice to fit platform and brand needs

·         Strong multi-tasking abilities

·         Organized, technical problem solver and quick decision maker

·         Knowledge of audience behavior trends and technical ability to affect them

·         Ability to monitor and analyze metrics to change strategy as needed

·         Knowledge of AP style

·         Understanding of effective writing styles for internal and external audiences

·         Some schedule flexibility (nights, weekends)

·         Regularly meets measurements of success


Typical day

The distribution producer will work with the digital team to keep updated throughout their shift. This person will need to maintain awareness of external social media conversations and manage our own posts across all accounts through the day while also scheduling holdable content for off hours. Regular metric analysis and reporting will result in constant updates to strategy that need to be communicated, likely focusing on updated messaging to different groups weekly. This individual will also play a central role in the execution of our newsletter strategy.

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