Bingham Farms, MI, July 12, 2022. The country’s only survey of air talent in commercial radio is now in the field. Jacobs Media’s AQ4 is seeking feedback among on-air personalities, shows, teams, and producers across the U.S.
The role of radio air talent has never been more important to the success of the radio broadcasting industry. This study is the only one of its kind that tracks their mindset, perceptions, and how their jobs and lives are changing in a fluid media environment.
>From their use of TikTok on the one hand to their concerns about a recession on the other, AQ4 provides a trended look at what motivates and disheartens talent in 2022. As always, this survey includes crosstabs by market size, company type, and daypart, along with a trended look at how many hats they’re wearing and their feelings about the state of broadcast radio and the companies that employ them.
Jacobs Media’s fourth edition of this study will once again cover the basics of being on the air – the excitement, aspirations, and disappointment. It will also help broadcasters understand the post-pandemic world of air talent, and how their roles may be changing.
As in past years, a summary of the findings will kick off Morning Show Boot Camp 34 in Chicago on August 18 by Jacobs Media President, Fred Jacobs.
“Air talent is the lifeblood of the radio industry,” notes Fred Jacobs. “We all benefit when personalities and managers are on the same page, understanding each other’s needs, concerns, and opportunities.”
Don Anthony, host/creator of Morning Show Boot Camp/Talk Show Boot Camp and publisher of “Jockline Daily,” notes, “The AQ results have become a must-attend event at Boot Camp. It sets the tone for the conference, and provides our attendees with must-have information about their peers. We are excited to partner with Jacobs Media again for another insightful study.”
AQ4 is an online study sent via email to both the “Jockline Daily” and Jacobs Media databases (and lots of word of mouth) and is open to the entire U.S. commercial radio industry. The study is “live” now through Sunday, July 24.
On-air talent in commercial radio in the U.S. can take the survey by clicking the link below. In addition, those now out of work in radio are encouraged to take the survey if they were on the air at any point during 2020-2021.
We also encourage broadcasters to forward the survey link to other on-air talent in their buildings or around the country.
For more information, contact:
Paul Jacobs – firstname.lastname@example.org
About Jacobs Media Strategies
Now in its 39th year, Jacobs Media Strategies is a Detroit-based media research and consulting firm, specializing in radio, television, and new media. The company is a leader in the connected car, while helping broadcasters identify digital opportunities through its national Techsurveys. Jacobs’ mobile app company, jācapps, is a leader in developing applications on iPhone and Android devices for broadcasters, along with Alexa skills. To date, jācapps has created more than 1,300 apps.