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The Tom Brokaw Award is presented each year in a cooperative effort between the SD Broadcasters Association (SDBA) and the Contemporary Media & Journalism Department of the University of South Dakota. The award is presented annually at the SDBA Annual Executive Conference.The award recognizes excellence in broadcasting especially in the areas of electronic journalism (on or off-air involvements) and public affairs. The recipient chosen must be someone who is a native of South Dakota, or educated in South Dakota, or has made a significant contribution to South Dakota broadcasting.

The award is unique to USD and one of it’s highest honors. It is commemorated by an award to the recipient each year and by adding their name to a plaque on permanent display in the Al Neuharth Media Center at USD. Judging is done by a panel of professionals consisting of representatives from both the SDBA and USD.