2019 SDBA Leadership Conference
Mark you calendars and plan to join us for the 2019 Annual Leadership Conference of the South Dakota Broadcasters Association. The SDBA Leadership Conference will be held at The Hilton Garden Inn Downtown, August 16 & 17, in Sioux Falls, SD during the Sioux Falls Airshow.
Friday morning, we’ll take care of business and hear from NAB; Sales and Journalism Seminars; The Annual Awards Ceremony will be held at noon, followed by a Leadership Seminar. We’ll gather at 4:00pm and wrap up the conference with any remaining items.
Saturday, everyone is invited to the Sioux Falls Airshow! You don’t want to miss this educational opportunity for you and your staff!
See you in August!
2019 SDBA Leadership Conference Schedule
2019 Leadership Conference Registration Form – Use this form if you plan to attend all of the events and activities of the Leadership Conference, August 16 & 17.
Broadcast Seminars – East River Registration Form – Sales and Journalism, August 16 (Hilton Garden Downtown, Sioux Falls)
Broadcast Seminars – West River Registration Form – Sales and Journalism, August 15 (Rushmore Plaza Holiday Inn, Rapid City)
We have sensational speakers this year…
Sales Training Seminar, Chris Lytle, Instant Sales Training
Building Relationships Your Competitors Can’t Steal
Chris Lytle’s promise is a bold one: His sessions contain more usable information per minute than any sales seminar you’ve ever attended. He’s noted for cramming his presentations with immediately applicable information. This is a superb opportunity to differentiate your salespeople in a crowded marketplace.
From the seminar…
- The missing metrics: 3 key measurements that every salesperson needs to track
- How the selling mindset has evolved and what that means to you
- How to determine the strength of your current business relationships
- Using “The Chart” as a roadmap to your next level of sales professionalism
- 3 powerful new ways to think about closing sales
- Embracing the three secrets of sales success
- Using these zero pressure closes to secure sales and strengthen business relationships
- Avoiding these 10 buyer dislikes to immediately differentiate yourself
- Performing “Sales Pipeline Angioplasty” to get stalled deals moving and dead deals out of your pipeline
- Using “The Magic Question” to quickly determine who are the true prospects and who are the information seekers
- How to answer the buyer’s five unasked questions early in the meeting and instantly differentiate yourself from the competition
- Earning the trust and respect that are the basis of solid relationships
- Becoming less vulnerable to being commoditized and having business stolen on price.
Back to Basics and . . . Beyond! The New Fundamentals of Selling Broadcast Advertising
At the end of this fast-paced, highly-detailed session, your sales team will have new skills and gain proven strategies for selling new business and upselling current advertisers.
From the seminar…
- Understanding the local advertiser’s dilemma
- Your success strategy: Doing it differently than your competitors.
- How to “talk advertising” instead of spewing rates, ratings and station information
- The critical importance of having and using repeatable sales process
- The BIG QUESTION to ask yourself before every meeting or presentation
- The Ice Storm Sale—Understanding the 5 elements of a wildly successful ad
- Everybody has an opinion about advertising: Why you need a formula
- Help your advertisers avoid the 3 biggest local advertising mistakes
- The Advertising Masters: 7 people who made a powerful contribution to advertising and why they are important to you today.
- Two quick needs analysis tools that help you find and solve real problems
- What to put on the first page of any written presentation and what to leave off
About the Presenter
Chris Lytle is the best-selling author of The Accidental Salesperson and The Accidental Sales Manager. His books consistently earn 5-star review on Amazon. He has influenced broadcast salespeople and their managers on three continents with his practical, doable, revenue-generating strategies. His mission: Making successful people even more successful. His mantra: Education without action is entertainment. Expect a dozen or more immediately applicable ideas from his sessions.
Journalism Seminar, Boyd Huppert, KARE-TV, Land of 10,000 Stories
Compelling Stories on a Deadline 
“If I only had more time!” Who hasn’t expressed that frustration while shooting or writing a story under deadline? This session will explore techniques that will help you work not only more efficiently, but in a way that will produce focused stories viewers will remember long after the newscast ends.
The Write Stuff
This session will be loaded with tips for visual journalists who want to improve their writing skills. Learn the ten literary devices that will breathe life into your stories, how to unlock the hidden power in sentences, how to avoid emotion-draining clichés, and tips for creating interactive – and not passive – viewing experiences. These are the writing techniques that helped Boyd Huppert earn a national Emmy for feature reporting and an unprecedented 16 National Edward R. Murrow Awards.
Social Media: It’s Personal
Stop viewing social media as a burden, but rather the greatest gift ever handed to a visual journalist. Learn to add value to your stories, before and after they air – while enhancing both your station and personal brands.
About the Presenter
During his 35-year career in television news, Boyd Huppert has become widely known for his work as a video storyteller and teacher. In his primary role, Boyd works as a reporter at KARE TV in Minneapolis, where he produces and hosts the station’s weekly “Land of 10,000 Stories” segment.
Boyd has also presented more than 200 visual storytelling workshops across North America and in Norway, Denmark and New Zealand. In addition, Boyd has served for two decades as a faculty member at the Advanced Storytelling Workshop, sponsored by the National Press Photographers Association and held each spring at Texas State University.
Boyd’s work as a reporter has earned some of journalism’s highest honors, including the 2018 National Headliner and Sigma Delta Chi Awards for feature reporting. In 2017, Boyd was recognized with the National Edward R. Murrow Award for news writing, his 16th National Murrow. Boyd’s work has also earned the Scripps Howard Award, the national Emmy for feature reporting and more than more than 100 regional Emmys. Boyd is a 2016 recipient of the Sprague Award, the highest honor bestowed by the National Press Photographers Association. Also in 2016, Boyd was inducted into the Emmy Silver Circle, recognizing career contributions to the television industry.
Prior to his arrival at KARE in 1996, Boyd worked at WITI-TV in Milwaukee, KETV in Omaha and WSAW-TV in Wausau, Wisconsin. Boyd grew up on a dairy farm in Wisconsin and graduated with a journalism degree from UW-River Falls, where he was named the university’s 2013 distinguished alumnus.
Leadership Lessons (Sioux Falls only), Chris Lytle, Instant Sales Training
The Leadership Institute Big Lessons
For seven years, The Leadership Institute was where the late Ken Greenwood, the late Norm Goldsmith and Chris Lytle joined forces to impart leadership training to broadcasting’s top managers. Imagine attending that four-day, $3200 program session that included 40-hours of content and discussion with your peers. Alumni still call it the most significant learning even they ever attended. The mission was always to develop the people who develop your station’s profits.
From the seminar:
- Understanding “The Paradox of Management”
- Gnawing your way out of the Sales Management Trap
- Twelve Questions to which you want your team to answer “strongly agree”
- Adjusting your leadership style based on three criteria
The Stages of Your Organization
The Stages of your People
Your preferred style of managing
- How to manage people through through change
- The Coaching Imperative
Lytle’s #1 Rule of Coaching
The very best coaching question
The second-best coaching question
- Setting new standards to surpass old limits
- The four different kinds of standards you need to consider
- How to mentor today’s employees
- The “secrets” of motivation that motivational speakers don’t speak about
- Motivating without manipulating
. . . and much more
About the Presenter
Chris Lytle is the best-selling author of The Accidental Salesperson and The Accidental Sales Manager. His books consistently earn 5-star review on Amazon. He has influenced broadcast salespeople and their managers on three continents with his practical, doable, revenue-generating strategies. His mission: Making successful people even more successful. His mantra: Education without action is entertainment. Expect a dozen or more immediately applicable ideas from his sessions.