Poynter Webinar “Powerful Storytelling” Part 1, October 21, 2021

Powerful Storytelling Part 1 and Part 2

October 21, 2021 11:00 AM – 12:00 PM (CDT)


Poynter Institute Webinar Series:

Powerful Storytelling Part 1 (10/21/2021)

  • Finding and developing compelling characters
  • Finding sharp story focus
  • What goes where in the story and why
  • How to make words and video work seamless together even when you have limited video
  • How to spot soundbites that deeply connect with viewers

Powerful Storytelling Part 2 (11/4/2021)

  • The eight motivators that make any story more interesting
  • Getting beyond the obvious to the more important “why” of the story
  • The power of the Ladder of Abstraction (how to make interesting stories important and important stories interesting)
  • Sentence structure that makes information unforgettable
  • Navigating the friction between creative storytelling and clear storytelling


Part 1 – 10/21/2021 11:00am-12:00pm CDT

Part 2 – 11/4/2021 11:00am-12:00pm CDT