Marketing Strategist

Principal Duties & Responsibilities:

·         Identify, develop, and expand new client relationships
·         Ability to make substantial number of cold calls per week
·         Ability to convert cold calls into in depth face to face appointments
·         Close sales
·         Maintain close communication at various stages in the sales cycle including account updates, weekly projections & forecasting of future advertising
·         Research target markets and trends, and adjust sales strategy accordingly
·         Ensure clear understanding and interpretation of client needs, and recommend appropriate solutions to meet requirements
·         Develop short and long-range plans for revenue growth
·         Create oral & written presentations
·         Monitor account receivables
·         Research, analyze and monitor competitive media for new leads

Specialized Knowledge/Skills/Abilities:

·         Knowledge of television and digital advertising tools to advise advertisers on the effective use of marketing solutions but not required
·         Strong oral, problem solving, communications, writing, negotiation and presentation skills
·         Well organized, professional, high energy and detail-oriented
·         Confident, flexible, multi-tasker, and able to work independently

Education/Experience:  Bachelor’s degree preferred with an emphasis in Business Management, Business/Marketing or Communications.  Sales related experience preferred.

Training/Equipment:  MS Office skills including Word, Excel, and PowerPoint required.

Work Environment/Mental/Physical Requirements: A valid driver’s license, state mandated automobile insurance and an acceptable driving record are also required. Background check required.